If you are using PPC (Pay Per Click) to drive visitors to your website, your website needs to be PPC compliant.
PPC ad consistency is designed to captivate your visitor. When people click on your PPC ad your website will have only seconds to get then to step 2. What is step 2? Following the AIDA (Attention, Interest, Desire, Action) law of advertising, step 2 is interest. You already have their attention, now you have seconds to get them interested.
If you can follow these steps and get this right you can watch all the rest of the pieces of your hard work and Internet marketing strategy fall right into place.
1. Be Consistent: Your PPC ad and website headline should not be disjointed. When a visitor arrives from an ad there should a consistent message from the ad to the website headline. Put yourself in your prospect’s mind. Why did they click on your PPC ad? What are they expecting to see? What are they looking for?
2. Use descriptive language that is easy to understand and relate to your prospect as detailed and quickly as possible.
If you are looking for a coffee pot for example, which headline makes you want to read more?
New Coffee Pot Brews at Desired time
Wake Up Every Morning to the Smell of Your Favorite Coffee Wafting to Your Bedroom From the Freshly Brewed Cup That Awaits You in the Kitchen
Your headline must be in harmony with your PPC ad and cause the reader to be interested immediately. Comply with AIDA and be PPC consistent and you will reap the rewards.